Monday, August 27, 2012

Angels in Entertainment at the Merge Summit




Artists in Faith


On Wednesday I received an email from a woman I’d met a few months back. She was sharing an email about a conference she was going to attend called the Merge Summit - a literal merging of entertainment and faith. She had sent it out to her email list, and although I liked the idea, I promptly set it aside—after forwarding it to some friends and went on the plan for a big meeting that was going to happen next week.  However, a few of my friends responded back and asked if I were going to attend. Actually I hadn’t even opened the link, but when I opened it, I immediately knew it was something I had to go to, and that I had to find a way to pluck down my little $99 to hear some inspirational words from people in the business about the link between God and entertainment. Having attended, I am really glad that I did.

First, I want to speak a little about the co-founders. I didn’t know Dr. Holly Carter who runs RelevĂ© Entertainment, an entertainment company which packages and produces family and faith-based entertainment (music and film) and also produced this event. She’s the founder of the event but I what I didn’t know – and here’s where doing your homework BEFORE an event becomes important – is that when she worked in the studio system, she was behind great hit black TV shows like The Prince of Bel Air, In Living Color and Martin, AND is also quite a philanthropist.  She was a strong advocate for Obama’s presidential campaign and also threw together a non-profit concert from Hurricane Katrina survivors back in the day. Here’s also something that impressed me—she’s educated in both her fields—not only does she have her MBA from USC but she also has her Doctorate of Divinity—thus the Dr. in Dr. Holly Carter.

I had heard of Robi Reed in general but also knew her from attending a previous conference, the LA IMIS back in June. She is a casting director who is probably most well known for casting many of Spike Lees films (Malcolm X, Do the Right Thing, Mo’ Better Blues, Jungle Fever, etc.) although her IMD profile lists a whopping 63 titles and I’m sure that there are probably a few more that are not on there. She was also behind the casting many smaller indie films like Soul Food, and one of my personal faves, “Love Jones.” Now she’s a VP of Casting and Talent at BET, but what I didn’t know is that Robi has also been venturing into the producing world for over a decade and to her credit, co-founding this event – which is in its 4th year - is quite a production.

I was only at the event for the Friday as I couldn’t get out of my commitments on Saturday, but I have to say how impressed I was with it. Watching these two black women herald in this cast of angels in the entertainment industry was quite the undertaking.

Often I feel that many Black events get a bad rap in the entertainment industry because as people of color, we often fall into stereotypes. The food is bad or not prepared to our liking, the venue is problematic or not quite up to the standards of the guests involved, and the notorious CPT or colored people time pushes the schedule so far behind.  But this was a very well organized event even if information was not disseminated as easily as it could have been.

Registration tables were staffed by lovely women wearing black and appropriate attire who sat behind letters that displayed where you needed to go in line. There was a very nice doorman/greeter waiting for you to point you in the right direction – thank you Dexter. And the Biltmore Hotel was a really great venue set downtown. The only thing I might have recommended for the Friday group is some written suggestions for places (beyond the hotel) to eat nearby for those who live outside of LA (and those here who never venture this side of town). Oh yes, and a networking room where folk could hang out and just meet other people (forgive me if there was one but I did look for it). Consequently, there were few interruptions by the stereotypes - but God loves them too! - who often seem to emerge at events like this. I did cast a wary glance at the women who pounded on the glass doors instead of following the signs to walk around to the entrance.  So perhaps these angels brought with them a blessing because there were no unfortunate events to be covered by press.

What really made the difference for this event - and there truly seemed to be an air of if not religion, spiritualism - was a culture of connectedness. I need to say that I don’t only mean acts like the kind prayer with which Michael Elliot opened his excellent workshop on pitching– and this is not to say that I am at all dismissing such a noble gesture as this; however, what I am referring to is a sincere warmth and openness between speakers and attendees. Even though I was only one out of 100’s of attendees, I still felt that most of the speakers were genuine and sincere in their attempts to keep it real for people who really want to break through and find themselves on their way to finding success within the entertainment industry. Even if some of the panel leaders did not ask the most interesting or thoughtful questions – please know that I am not talking about the impassioned (and shaming if you had not seen Sparkle) Debra Langford - all of the speakers seemed to communicate an atmosphere which expressed that they were not here out of obligation, they were here because they cared.

Holly came on stage when she was introducing the trailblazing Suzanne de Passe and shared personal anecdotes about some of the lessons she had learned, but I did not have the chance to hear Robi speak. I am still damning myself for missing her Making of A Dream panel that was at 8:30AM– ouch! But I remember the person who sat on the stage at LA IMIS and candidly shared how all her success still prevented her from being able to be the best casting director she wanted and how being pigeon-holed in the industry had really affected her. Robi has a strong voice, but it seems to me she also has a quiet strength and I could see that as I watched her coordinate an event by hand – and that is no joke. Being on the phone, putting out fires as they arise, making sure guests are accommodated and respected is a big deal – I know because I have been there. Both Holly and Robi seemed to have devoted so much time, energy, love and spirit to this endeavor because as far as I could see, they were two black women who were working very, very hard to make a successful event. That personally meant a lot to me.

I have to say that much of my initial reluctance about going to the event probably stemmed from my personal resistance to religion. Too many rules and not enough explanation, too much corruption and not enough understanding, too much condemnation and not enough listening have really made it hard for me to follow any institutional religion. For me boundaries are the opposite of connectedness and yet every religion has them. But I know I am truly a person of God when I hear someone speak an endearing personal truth and I feel privileged to hear it. That is when my faith renews, and it feels like I am reborn every time.

I want to congratulate and thank these two beautiful life-affirming women of faith for taking the time to create an event that was not for themselves but for their love of others. I am one of those people who often wonder why there aren’t more people in the entertainment industry who want to help others get where they need to go. I don’t really understand the mentality that ‘if I had to struggle, everyone else should to.’ But I have to also check in with myself and remember that everyone can’t be or can’t do everything. We are human. But it so uplifts me when we try.

One last note: Although all of the speakers were wonderful, I want to give special thanks to Tia Brewer and Fonzworth Bentley for taking the time to mark out specific paths for people to discover more themselves so they can uncover their artistry. Inspiration is great and important, but concrete steps help you get there. And to Zola Mashariki who came even though she was sick and a new mommy with a newborn.

Saturday, June 23, 2012

Casting Notes at LA IMIS 2012


Casting the Light

This weekend I had the chance to participate in a wonderful conference: Jadar Entertainment's first ever LA IMIS (indie music and film industry summit).  It was a marvelous event that had to compete with some other really great film events that were also happening downtown, but for those of us who had the chance to attend, it was a unique opportunity to see what collaboration and a passion for talent can really produce.  And because the attendance was lower than expected, it made for a rare opportunity to get very intimate with some of Hollywood's most treasured 'behind the scene-ers'.

I appeared on a panel on breaking into Hollywood: Lights, Camera, Action Take Two with notable pillars of stardom actor Richard Lawson and TV director Oz Scott, as well as performer and now manager Sabina Cabe. There was a music panel which followed quickly after, a panel on marketing and publicity with Deborah Hayter of Deborah Hayter Publicity, Linda Jones of The Mass Appeal, and Gina Smith of SPMG Media. All were excellent panels with the panelists lovingly sharing as many tidbits as they could about how to break into the industry, but the panel which most stood out to me was the casting panel with casting director notables (gorgeous too) Robi Reed, Leah Daniels, and Tracy "Twinkie" Byrd who was deliciously bohemian and Brooklyn.  With honesty that was more refreshing and direct than I'd heard in a long time, they shared a lot of great insights for actors that I wanted to share here.

Here are some great recommendations (and pet peeves) they shared for all the aspiring actors out there; and since many of these talented people are my friends, I thought I'd put this out there:

Do your Research - they all complained that many actors come in either unprepared, without having done their research or BOTH! One told a story about an actor (African American at that) who was working with Forrest Whitaker in a more recent film, and asked him if he had ever directed a film. SCRATCH @#!

Be Ready… To ask questions, to be thrown a curve ball, to do the scene differently,  to answer questions about the scene, and to stop and start again.  They all told stories about actors who show up with any number of excuses for not being prepared or familiar with the material

Bring a PIC - Even though everything is done online these days, they all liked to have a physical picture in hand. One even gave away a secret: send her a postcard with a picture as a way of getting an audition. Postcards are easy to keep on a desk if they see something they like

Don't Bring an IPAD - Come in with lines prepared and don't read from an IPAD. It's distracting and gets handled like a prop in the scene.

Don't Crash Auditions - At least one of the casting directors said that she disliked this 

Be On TIME - which for at least one of the casting directors meant: BE EARLY

Don't Make Excuses - They all moaned woefully about the number of excuses they hear on a daily basis and claimed to have heard them all.  If you have an excuse, forget about it--you've been scratched.

Don't Go to the End - If you mess up a line in the beginning or have a false start, stop and ask to start again. By the time you muddle through lines you've already messed up, you have used up the time you reserved for yourself and you've demonstrated nothing more than your capacity to plow through a bad take which in a film world means the loss of a lot of time and money.

Get a Harassing Agent - They all admitted that the persistent agent is the one who gets the actor in. If your agent isn't doing that for you, it's time to SCRATCH them!

Stand out - One of the casting directors desperately bemoaned how alike everyone in LA looks. Don't be afraid to stand out and go the extra mile.



Finally I want to add my small two cents as a writer/director to the actors that I love:

Don't be afraid to completely fill the room with who you are. Why be small when you can be big?
Don't be afraid to make a mistake or do something unexpected.  That's the stuff of grand filmmaking!
And don't be afraid to take a risk.  This is why we love actors.  Because they are capable of taking the emotional risks that most of us would never dare to... and they do it ONSCREEN for all to see!

Jadar entertainment The Mass Appeal Deborah Hayter Publicist SPMG Media